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I am Adam Feneley, studying for an MEng in Motorsport Engineering at Brunel University, England.

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23 Aug 2010

F1 Team Profile: Mercedes GP

Mercedes GP Petronas Formula One Team (or Mercedes GP for short) is the F1 racing team of the car manufacturer Mercedes-Benz. They began racing under this name in 2010 although Mercedes-Benz did debut in Formula One back in 1954. This team however is the reincarnation of Brawn GP; which was the team ran and owned by Ross Brawn, who is Team Principal of the new team, after is was bought by Mercedes at the end of the 2009 season when it won both the Constructors Championship and the Drivers Championship (Jenson Button).


BBC PUNDIT EDDIE JORDAN'S VIEW

"By the team's own admission, the strain and pressure of winning both championships last year as Brawn has had a huge knock-on effect on their 2010 title challenge.

"That always happens unless you are a team with a huge depth of resources and technical nous.

"I would never back against Mercedes winning a race in the second half of the season as Ross Brawn is a clever man, he has good people in the team and Mercedes deliver a great engine.

"The balance between drivers Michael Schumacher and Nico Rosberg continues to pique interest.

"I always stated it was a mistake for Schumacher to come back and my opinion has not changed.

"Rosberg is still providing Schumacher with stiff competition but I don't think the legacy of the great champion is being damaged."

MEET THE BOSS - ROSS BRAWN

What is F1's biggest challenge?

F1's biggest challenge is to stay relevant for all of our stakeholders, our fans and the media. We have to ensure that the sport is shaped for the future by making it highly entertaining, economically viable for the manufacturers and teams, and with as much relevance as possible for our society on a wider scale.

Does F1 need road-car manufacturers?

I believe it does. Manufacturers of the calibre of Mercedes-Benz and Ferrari have been the core of F1 for many years and along with the other manufacturers who are currently involved or have been involved in the past, they add to the strength of F1 and are a great asset to the sport.

MERCEDES GP FACTS AND STATS
Nationality: German
Headquarters: Brackley (UK)
Debut season: 2010 (last raced in 1954/55)
Test/reserve driver: Nick Heidfeld
Team principal: Ross Brawn
Chief designer: John Owen
Engine: Mercedes-Benz V8
2009 position: 1st (as Brawn)
Constructors' titles: 1 (as Brawn)

Will having more teams on the grid make F1 more competitive?

More teams will make F1 more interesting but not necessarily more competitive. My view is that the main battle will still be between three or four teams with the others nibbling round the edges.

But I think it's very exciting to see so many new teams this year and to see how they will progress over the season. It's a fantastic element of F1 because there's not just racing at the front, there's racing all the way through the field, and that provides added interest for the fans.

Will non-refuelling change Formula 1 for the better or worse?

The refuelling ban is going to be a fascinating new challenge this season and until the racing actually gets underway, none of us really knows if it will be for better or worse.

The emphasis on pit stops will be quite different and present a big challenge for the teams with just three or four seconds to make the tyre changes which increases the potential for errors.

One advantage is that we will get to see the fastest car in qualifying and while that does put the fastest car at the front of the grid, it adds pressure to the pole driver to have a perfect race.

The best piece of advice I've ever given a driver is…

... go fast, don't crash! It's the best way to get across the finish line.

The best piece of advice I've received is…

... treat others as you want to be treated yourself. That's what my father always told me.

What kind of team boss are you - hairdryer treatment or arm around the shoulder?

Arm around the shoulder.

Wheeler-dealer or techie?

Both! I'm a wheeler-dealer techie. You have to be both when you are in a senior position in an F1 team. You have to find compromises and concessions.

What was your first paid job?

I was a labourer on a building site during my summer holidays at school.

What time do you set your alarm clock for?

6.15am when I'm at home.

Map showing UK location of Mercedes


How do you think Ross Brawn and Mercedes will do this championship season? Please feel free to share your views and predictions below, just hit the comment button!

More F1 Team profiles are available in the 'Team Profiles' section found in the categories section on the right, Thanks for reading!
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F1 Team Profile: Ferrari



Ferrari look good. They could be for me the only real challenge to Red Bull - particularly Fernando Alonso, as you would expect. "He is the leader of the team, and now the rules have changed to allow team orders I expect that to become more formalised this year.
"Felipe Massa is good and he will try to prove himself against Alonso this year, but it's going to be very hard, not least because of the environment.
"It's like a family. When things go wrong, it's almost better to leave and start again and if things don't work out for him that's what he needs to do.
"My guess is he knows the writing is on the wall, that it's back to the old Michael Schumacher era, with everything geared towards Alonso.
"That aside, I think Ferrari will be very strong. They look like being best of the rest behind Red Bull."
MEET THE BOSS - STEFANO DOMENICALI
Can you explain your team's philosophy in three words?
Five: Racing is in our DNA.
Why do Ferrari race?
Because, as I said, racing is part of our DNA, since the beginning of our history. Racing is mainly our promotional tool - we do not do any kind of advertising - and our living R&D department for our road cars.
FERRARI FACTS AND STATS
Nationality: Italian
Headquarters: Maranello (Italy)
Debut season: 1950
Test/reserve driver: Giancarlo Fisichella
Team principal: Stefano Domenicali
Technical director: Aldo Costa
Engine: Ferrari V8
2010 position: 3rd
Constructors' titles: 16
What is special about Ferrari?
Ferrari is a myth, all over the world. When you see a Ferrari in a road, you turn your head to follow her. When you see the Ferrari flags in the stands on the other side of the world you understand the passion that this brand generates.
What is the team's status in Formula 1?
We are the most successful team in the history of the sport and we want to keep the position.
What is the team's image?
You should tell me…
Why should people support Ferrari?
I would not say "should": people do support Ferrari because of the passion which comes from its history, its brand, its style.
If your team were an animal what would it be?
A prancing horse!!
What does a team boss do?
Helps the team to have the best resources to compete, chooses the right people for the right places, protect the team.
What is the most difficult thing about being a team boss?
Dealing with the inside and outside pressure.
Map of Italy showing Ferrari's base
»»  read more

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Brunel Racing attend Autosport 2010


The Brunel Racing team attended this years Autosport 2010 show, with an exhibition stand exhibiting this years car and electric bike, set to race in the Isle of Man TT. These were built through the the Motorsport Engineering couse at Brunel University, the course of which i am about to enter my second year of study.

The students that built the car in this image are 3rd, 4th or 5th year students (dependant on mode of study) and i cannot wait to be part of the team which gets to engineer one of the machines. They will go on to enter this car into the ImechE Formula Student competition 2010 (in association with the Institute of Mechanical Engineers) which i believe will be held in Germany this year. I will post the results on MotorsportZone as soon as i hear about them! Good look Brunel Racing!


Brunel Racing Website: http://www.brunelracing.co.uk/

Formula Student Germany Website: http://www.formulastudent.de/
»»  read more

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